Begin with the customer's question
A client asks how their company shows up when people ask AI systems for help. Before building a service around the acronyms AEO and GEO, write down the questions their customers actually need answered.
Make the proposed work inspectable
Which pages would you review? Which claims need evidence? Which useful answers are missing? A short list of specific work gives the client something they can understand and approve.
Separate the work from the promise
Publishing an answer and being included by an AI system are different outcomes. Define what your team will deliver and how you will observe what happens. Do not turn an uncertain result into a guarantee.
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