Start with what stays with you
The campaign needs a brief. The draft needs a review. The CEO needs an answer. Bringing in an agency can add expertise and capacity, but someone inside the company still has to decide what good work looks like.
Count the handoffs, not just the deliverables
List the work you would keep: explaining the audience, checking claims, correcting the voice and connecting results back to the business. That is the operating cost to discuss before you sign.
Make the next hire a choice
A useful partner should create room for your judgement. Ask what you will be able to stop doing, what you will still own, and how the brand will stay consistent when more people touch the work.
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